<?xml version='1.0' encoding='UTF-8'?><rss version="2.0">
<channel>
	<title>Ipra Congress Peru - Articles</title>
    <link>http://www.ipracongressperu.com/</link>
    <language>en-US</language>
			<item>
		<pubDate>2010-05-26</pubDate>
		<title><![CDATA[Turning Good Relationships into Great Ones]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=103&amp;sec=19&amp;aref=102</link>
					<description><![CDATA[The relationship between client and agency is notoriously hard to get right and harder still to sustain. Suki Thompson offers advice on avoiding the pitfalls and delivering what clients crave.]]></description>
		</item>
				<item>
		<pubDate>2010-05-21</pubDate>
		<title><![CDATA[Who Really Needs a Code of Ethics?]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=100&amp;sec=19&amp;aref=101</link>
					<description><![CDATA[With more business schools adopting ethical pledges, questions of professional morality are becoming increasingly relevant to young professionals. However, is it really the rank-and-file nine-to-fivers who are most in need of instruction in honesty and transparency, wonders Krystyna Cap.]]></description>
		</item>
				<item>
		<pubDate>2010-05-19</pubDate>
		<title><![CDATA[How the U.S. Engages the World with Social Media]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=98&amp;sec=19&amp;aref=99</link>
					<description><![CDATA[The perception of the U.S. abroad varies widely, and is subject to many forces, including world events, media coverage, policy changes, and presidential administrations. In response, the U.S. ]]></description>
		</item>
				<item>
		<pubDate>2010-05-16</pubDate>
		<title><![CDATA[Do You Need An Internship to Get a Job in PR?]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=97&amp;sec=19&amp;aref=96</link>
					<description><![CDATA[Its the end of another school year for a lot of PR students. Most of you probably have internships lined up. The rest of you must be more interested in lounging by the pool this summer. Or maybe youre wondering the same thing I am: do you really need an internship to get a job in PR?]]></description>
		</item>
				<item>
		<pubDate>2010-05-11</pubDate>
		<title><![CDATA[Focus On...Canada]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=94&amp;sec=19&amp;aref=95</link>
					<description><![CDATA[An advanced PR market reflects a culture of diversity and innovation.]]></description>
		</item>
				<item>
		<pubDate>2010-05-07</pubDate>
		<title><![CDATA[Usability and Communicatibility on the Web]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=93&amp;sec=19&amp;aref=92</link>
					<description><![CDATA[Currently, thousands of users communicate through the web, either by email, or through online chats, virtual communities, video conferencing, and discussion groups, among others. We have access to all of this thanks to the different interfaces. The human-machine factor will determine it. Each person uses one thing or another according to what he knows and needs.]]></description>
		</item>
				<item>
		<pubDate>2010-05-04</pubDate>
		<title><![CDATA[The Swing from Advertising to PR]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=88&amp;sec=19&amp;aref=87</link>
					<description><![CDATA[At a time of message clutter and media fragmentation, PR is proving adept at reaching and engaging with audiences. Rachel Bell considers whether an enhanced role in consumer marketing beckons.]]></description>
		</item>
				<item>
		<pubDate>2010-04-28</pubDate>
		<title><![CDATA[7 Stupid Reasons to Hire a PR Agency]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=86&amp;sec=19&amp;aref=85</link>
					<description><![CDATA[A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus. ]]></description>
		</item>
				<item>
		<pubDate>2010-04-26</pubDate>
		<title><![CDATA[Choosing CSR Initiatives: Connect Issues With Business Goals]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=83&amp;sec=19&amp;aref=84</link>
					<description><![CDATA[As corporate social responsibility continues its rise to prominence and stature within organizations, its imperative that the exuberance toward CSR be tempered with caution. ]]></description>
		</item>
				<item>
		<pubDate>2010-04-23</pubDate>
		<title><![CDATA[If its Social, it Connects]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=81&amp;sec=19&amp;aref=82</link>
					<description><![CDATA[Sure, young practitioners use plenty of social media, increasingly via mobile media. But when it comes to public relations planning, maybe they instinctively understand (more than some of their senior colleagues) how social media connects to other elements of stakeholder relationships and communications.]]></description>
		</item>
				<item>
		<pubDate>2010-04-16</pubDate>
		<title><![CDATA[How to Use Checklists to do Better PR]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=80&amp;sec=19&amp;aref=79</link>
					<description><![CDATA[Things are moving very fast these days. We all agree that many of the opportunities to tell your business story in traditional media are shrinking.]]></description>
		</item>
				<item>
		<pubDate>2010-04-15</pubDate>
		<title><![CDATA[Study: public relations more important than ever in the new newsroom]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=78&amp;sec=19&amp;aref=77</link>
					<description><![CDATA[The reality of Canadas new newsrooms  shrinking staff and the increased importance of social media  means more journalists may be relying on public relations than ever before, according to results from the 2010 PR Week / PR Newswire Media Survey. ]]></description>
		</item>
				<item>
		<pubDate>2010-04-09</pubDate>
		<title><![CDATA[From Public Relations in the 80s to the IPRA 2010 Congress]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=76&amp;sec=19&amp;aref=75</link>
					<description><![CDATA[When we talk about Public Relations in Latin America, anything may arise.  The reason is due to the fact that in some countries of our region, this discipline has waked up late and empirics have done what they have pleased until they somehow deformed the concept.]]></description>
		</item>
				<item>
		<pubDate>2010-04-08</pubDate>
		<title><![CDATA[Public Relations in an Everyone is Media World]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=74&amp;sec=19&amp;aref=73</link>
					<description><![CDATA[Confess it, you have thought about rewriting a news item in your own head. Especially when youve had an experience with a companys service or a product that didnt quite live up to the story youre now reading in the newspaper or trade magazine.]]></description>
		</item>
				<item>
		<pubDate>2010-03-26</pubDate>
		<title><![CDATA[Battling Bad Press in the Social Media]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=72&amp;sec=19&amp;aref=0</link>
					<description><![CDATA[I usually write about the positive side of social media marketing--using it to ignite a word-of-mouth wildfire that increases sales and profits. But social media also has a dark side--negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers and CEOs feel completely powerless.]]></description>
		</item>
				<item>
		<pubDate>2010-03-25</pubDate>
		<title><![CDATA[Public Relations and Globalization]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=70&amp;sec=19&amp;aref=69</link>
					<description><![CDATA[Economic openness has meant a great opportunity for many manufacturing sectors in Peru, as well as the direct foreign investment, but also a relevant challenge for the activity of public relations professionals, which should face this challenge of bridging the gap between the worldwide globalization process and local economies within the country, which continue focusing on self-consumption.]]></description>
		</item>
				<item>
		<pubDate>2010-03-19</pubDate>
		<title><![CDATA[What Bloggers Should Know About PR And Advertising]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=68&amp;sec=19&amp;aref=67</link>
					<description><![CDATA[A few months ago, I reached out to a prominent mommy blogger on Twitter to let her know that I had a client whose products she might be interested in  not a pitch, just a light toss that indicated I may pitch her down the road. She responded by saying, Ill be happy to work with your client. My fee is $125 per hour. I was stunned.]]></description>
		</item>
				<item>
		<pubDate>2010-03-17</pubDate>
		<title><![CDATA[Six Steps To Do-It-Yourself PR]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=66&amp;sec=19&amp;aref=65</link>
					<description><![CDATA[Thomas PR of Melville offers PR tips for small business owners.]]></description>
		</item>
				<item>
		<pubDate>2010-03-12</pubDate>
		<title><![CDATA[How blogs and social media are changing Public Relations]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=64&amp;sec=19&amp;aref=63</link>
					<description><![CDATA[In today''s world, the emergence of blogs and other social media have transformed public relations.]]></description>
		</item>
				<item>
		<pubDate>2010-03-10</pubDate>
		<title><![CDATA[Top Ten Reasons Why Your Content Marketing Strategy Fails]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=61&amp;sec=19&amp;aref=62</link>
					<description><![CDATA[It is better to fail after trying something new, than to fail because you]]></description>
		</item>
				<item>
		<pubDate>2010-03-08</pubDate>
		<title><![CDATA[Why PR Needs to Wake-Up]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=60&amp;sec=19&amp;aref=59</link>
					<description><![CDATA[The bulk of the PR profession needs a wake up call and fast.   We have seen what is happening to print media at a regional level in the UK and US and the UK national newspaper heartland will be the next sector to feel the squeeze.  Never mind the quality of the Sunday papers, feel the width.  Not as bulky as they used to be are they?]]></description>
		</item>
				<item>
		<pubDate>2010-03-03</pubDate>
		<title><![CDATA[Personal Branding is a Passport to Success]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=58&amp;sec=19&amp;aref=57</link>
					<description><![CDATA[Branding is for more than corporations and consumer goods. A clear sense of who you are and how you present yourself can boost your career prospects.]]></description>
		</item>
				<item>
		<pubDate>2010-02-26</pubDate>
		<title><![CDATA[Crisis management in political campaigns]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=56&amp;sec=19&amp;aref=55</link>
					<description><![CDATA[If you are a candidate or aspiring to a position elected by voters, do not use dirty campaigning, but do learn how to defend yourself from it.]]></description>
		</item>
				<item>
		<pubDate>2010-02-24</pubDate>
		<title><![CDATA[Trends in Public Affairs]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=54&amp;sec=19&amp;aref=</link>
					<description><![CDATA[Financial turmoil has thrown into sharp relief the changing nature of our world and brought its complexities to the fore. With this in mind, the opportunities for public affairs experts have never been greater.]]></description>
		</item>
				<item>
		<pubDate>2010-02-12</pubDate>
		<title><![CDATA[Simplifying the Science of Sustainability]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=51&amp;sec=19&amp;aref=52</link>
					<description><![CDATA[Dorle Riechert explains how the Wuppertal Institute communicates its complicated research findings to different target audiences in an effective way.]]></description>
		</item>
				<item>
		<pubDate>2010-02-11</pubDate>
		<title><![CDATA[Getting Image Rights Right]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=50&amp;sec=19&amp;aref=</link>
					<description><![CDATA[As the explosion of online photo and video-sharing transforms the publics understanding of creative media ownership, Dan Perlet explains how Corbis is making sure creative professionals know how to protect themselves from falling foul of copyright law.]]></description>
		</item>
				<item>
		<pubDate>2010-02-05</pubDate>
		<title><![CDATA[The Story Behind Earth Hour]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=48&amp;sec=19&amp;aref=47</link>
					<description><![CDATA[Only three short years ago, Earth Hour didnt exist. By the time the 2009 event had finished, hundreds of millions of people in more than 4,000 towns and cities in 88 countries embraced the concept. Andrew Sedger reveals how this phenomenal feat occurred.]]></description>
		</item>
				<item>
		<pubDate>2010-02-03</pubDate>
		<title><![CDATA[CSR in Saudi Arabia  Oasis in the Desert]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=46&amp;sec=19&amp;aref=45</link>
					<description><![CDATA[Once upon a time, Saudi Arabia was a poor kingdom lacking in most modern conveniences and state infrastructure.  Then oil was discovered and very quickly a new era of wealth and extensive refurbishing began.  ]]></description>
		</item>
				<item>
		<pubDate>2010-01-29</pubDate>
		<title><![CDATA[Special Relationship or Special Misunderstanding?]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=44&amp;sec=19&amp;aref=43</link>
					<description><![CDATA[The obvious differences between English and American languages aside, there are some fundamental differences in the way public relations are conducted.  This is due mostly to the differences in cultural values.  ]]></description>
		</item>
				<item>
		<pubDate>2010-01-21</pubDate>
		<title><![CDATA[How Good PR can drive sales]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=41&amp;sec=19&amp;aref=42</link>
					<description><![CDATA[Measuring PRs return on investment has long been a struggle for agencies and in-house departments, and heightened scrutiny of budgets has only increased the pressure to identify more scientific approaches to determining effectiveness.  Joachim Klewes shares his ground-breaking approach for quantifying the impact of PR on consumer spending. ]]></description>
		</item>
				<item>
		<pubDate>2010-01-15</pubDate>
		<title><![CDATA[Harnessing celebrity power for a good cause]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=40&amp;sec=19&amp;aref=39</link>
					<description><![CDATA[When they are passionate and genuine about supporting a good cause, celebrities can make a big difference. Natasha Koifman explains how. ]]></description>
		</item>
				<item>
		<pubDate>2010-01-11</pubDate>
		<title><![CDATA[Being smarter about media]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=38&amp;sec=19&amp;aref=37</link>
					<description><![CDATA[Nick Sharples challenges the perceived wisdom of media relations activity, arguing that the duration of coverage achieved by most campaigns is far too short.   ]]></description>
		</item>
				<item>
		<pubDate>2010-01-05</pubDate>
		<title><![CDATA[The cost of the cure]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=36&amp;sec=19&amp;aref=35</link>
					<description><![CDATA[Around the world, cost-benefit analysis is increasingly being applied to determine the availability of prescription medicines and other treatments. ]]></description>
		</item>
				<item>
		<pubDate>2009-12-28</pubDate>
		<title><![CDATA[Context is everything]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=34&amp;sec=19&amp;aref=33</link>
					<description><![CDATA[Rapidly expanding Abu Dhabi airline Etihad has had little problem making the headlines. The main Public Relations challenge, writes Iain Burns, is conveying the strategic context for its investment.  ]]></description>
		</item>
				<item>
		<pubDate>2009-12-18</pubDate>
		<title><![CDATA[Africas Plurality Presents Public Affairs Challenges]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=32&amp;sec=19&amp;aref=30</link>
					<description><![CDATA[The diverse nature of Africas political and economic landscape gives public affairs practitioners active in the Continent plenty to consider. ]]></description>
		</item>
				<item>
		<pubDate>2009-12-01</pubDate>
		<title><![CDATA[Finding Gold in International PR Case Studies]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=28&amp;sec=19&amp;aref=27</link>
					<description><![CDATA[Americans can be rather insulated, oftentimes not thinking beyond our borders. For decades, we have been bombarded with buy American messages. This last presidential election season we heard this is the best country in the world, in almost every debate.]]></description>
		</item>
				<item>
		<pubDate>2009-11-26</pubDate>
		<title><![CDATA[Effective CSR in Developing Markets]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=26&amp;sec=19&amp;aref=25</link>
					<description><![CDATA[Only by building meaningful alliances, staying true to corporate values and working hand-in-hand with local communities to deliver on shared aims can businesses secure a credible reputation for themselves.]]></description>
		</item>
				<item>
		<pubDate>2009-11-20</pubDate>
		<title><![CDATA[Beyond English: Communicating Culture through the Mother Tongue]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=24&amp;sec=19&amp;aref=23</link>
					<description><![CDATA[One of the most rewarding experiences in gong to an international IPRA conference, such as this one in Peru, is meeting and networking with colleagues from around the world.  ]]></description>
		</item>
				<item>
		<pubDate>2009-11-12</pubDate>
		<title><![CDATA[Public Relations and Sustainability]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=22&amp;sec=19&amp;aref=21</link>
					<description><![CDATA[As well as with all the areas of scientific knowledge, Public Relations relate with others, since addressing the complexities of the current reality requires systemic and participative approaches, capacity for dialogue and transmission of thoughts.]]></description>
		</item>
				<item>
		<pubDate>2009-09-21</pubDate>
		<title><![CDATA[How to face a crisis situation]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=20&amp;sec=19&amp;aref=19</link>
					<description><![CDATA[An institutional crisis is no longer a distant problem. Today, many companies have already been through a crisis and some have collapsed in the attempt to solve it. The difference lies in the way the company handles the problem.]]></description>
		</item>
				<item>
		<pubDate>2009-09-16</pubDate>
		<title><![CDATA[Being proactive on social responsibility]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=18&amp;sec=19&amp;aref=17</link>
					<description><![CDATA[Reflecting on the benefits of assuming a social and responsible attitude on topics like the environment, scientific, technological and social development has progressed favorably; however, this social objective was focused on the potential efforts made by the business sector.]]></description>
		</item>
				<item>
		<pubDate>2009-09-15</pubDate>
		<title><![CDATA[ A new view: The Challenge of Internal Communication]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=16&amp;sec=19&amp;aref=15</link>
					<description><![CDATA[Taken from: Strategies for effective internal communication to raise the productivity of human resources, by Roberto Casanovas. International Workshop: Management of Internal Communication in a Time of Crisis (Lima-2009).]]></description>
		</item>
				<item>
		<pubDate>2009-09-07</pubDate>
		<title><![CDATA[Change Management in Times of Crisis]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=14&amp;sec=19&amp;aref=13</link>
					<description><![CDATA[Article excerpted from the conference: Internal Communication and Culture. Challenges in the Change Management in Times of Crisis, developed by Marcelo Manucci, speaker in the International Workshop: Internal Communication Management in Times of crisis (Lima, 2009).]]></description>
		</item>
				<item>
		<pubDate>2009-07-30</pubDate>
		<title><![CDATA[Interview to James Grunig]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=9&amp;sec=19&amp;aref=8</link>
					<description><![CDATA[The man who is considered the father of modern public relations, visited Lima to clarify that the profession he develops for more than 40 years is more based on doing than on saying. ]]></description>
		</item>
				<item>
		<pubDate>2009-06-16</pubDate>
		<title><![CDATA[Situation of the Public Relations university education in Peru]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=6&amp;sec=19&amp;aref=5</link>
					<description><![CDATA[Presentation summary of the Dr. Amybel Sanchez, Director of the Direction of Extension and Community Relations of the USMP, in IPRA 2008, realized in Beijing-China.]]></description>
		</item>
				<item>
		<pubDate>2009-06-04</pubDate>
		<title><![CDATA[EPU, far more than a strategic ally]]></title>
					<link>http://www.ipracongressperu.com/articulos.php?idioma=in&amp;aid=4&amp;sec=19&amp;aref=2</link>
					<description><![CDATA[Innovative programs of academic training and managerial specialization for professionals, corporations and national and foreign enterprises. ]]></description>
		</item>
			
</channel>
</rss>
